Rideau Sports Centre
Donors. Members. Dollars.
Communications strategies for charities and not-for-profits.
July 25, 2019
Rideau Sports Centre
1 Donald Street
A full day workshop for charities, not-for-profits and the people who work for them.
Donors, Members Dollars is a full day of inspiring presentations, workshops, group work sessions and discussions. Tailored for communicators in the charity and not-for-profit sectors, you will learn and apply the tools you need to stand out in this crowded market. Topics will include brand strategies, how to leverage your stories, social media tools and communication hacks.
Key fundraising and marketing challenges facing charities and not-for profits today:
Finding enough budget for marketing.
Finding enough time for marketing.
Understanding how customers behave.
Encouraging donors to support / making a case.
Having time available to effectively fundraise.
Source: Wallace Marketing Ltd
Who should attend?
Charity or not-for-profit staff members who are involved in communications
Marketing directors, communications coordinators, and marketing managers
Social media and PR staff
Supporters and passionate members of your organization
Communication professionals with clients in the charity or not-for-profit sector
What you will learn.
Tired of not being heard? Your brilliant ideas chipped away to nothing? Deadlines that seem impossible. At this workshop you will learn:
how to hone your brainstorming skills
simple creativity hacks
how to easily structure a creative project to ensure engagement
finding and leveraging your organization's most compelling stories.
PR strategies for reaching a wider audience
social media tools for building community
blow the doors off of your next campaign!
What people are saying.
“I really enjoyed your presentation and the table talk discussion. I left feeling inspired and I just wanted to thank you again!”
“Great talk at the conference! Feeling super motivated and inspired. Working on putting together my 'thinking space' in my office soon.”
“I wanted to tell you that I really enjoyed your presentation. It was engaging and a great way to start the conference off!”
Small groups. Big impact.
Attendees will be divided into small “think tanks”. These smaller groups will give you the opportunity to brainstorm, pitch ideas and build your professional community.
Bring a project that you can develop throughout the day and test with the group.
Bring a colleague or team and work together (and save money!)
Meet and interact with like-minded people and build your professional network.
Dynamic Speakers and Facilitators
Robert B. Smith, RGD
Robert Smith is a Creative Director, professor and author. With over 25 years in the design and communications field, he has received over 100 awards of distinction. His clients have included Warner Bros., DC Comics, The Royal Canadian Mint, Canadian Museum of History, Farm Boy and The Royal Canadian Mounted Police.
Jenny Mitchell, CFRE, DMA
Founder and president of Chavender, Jenny Mitchell (CFRE, DMA), works closely with not-for-profit leaders to change the world - one mission at a time. Chavender assists clients, across Canada and the U.S., to inspire their donors and achieve their fundraising goals through personalized fundraising coaching and training.
Sam Laprade, CFRE
As a professional fundraiser Sam inspires non-profit leaders through innovative strategy, coaching, donor database analytics and keynote speaking opportunities. Sam is the creator and radio host of “An Hour to Give” on 1310 News in Ottawa and News 95.7 in Halifax. This award-winning show highlights non-profit organizations in Canada’s Capital.
Date: Thursday, July 25, 2019
Time: 9:00 a.m. to 4:30 p.m.
Location: Rideau Sports Centre
1 Donald Street Ottawa, Ontario
Early bird: $175 until July 10th
After July 8th: $225
Group Rate: save $50 per ticket for groups of 3 or more
Includes: Lunch and Hot and cold beverages
Registration Deadline: Monday, July 22, 2019
Cancellation Deadline: Monday, July 22, 2019